The much-anticipated BAK Golf Tournament, held on 24th January 2025...
Read MoreBancassurance Association of Kenya
Leading financial services industry association
We are dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel.
Finance
We connect executives across the insurance, investment, and bank channel sectors of the financial services industry.
Collaborations
We facilitate collaboration and networking between leaders from depository institutions and the firms that provide products and services.
Innovations
We showcase innovations, thought-leadership, and best practices while providing business intelligence, research, and education.
Bancassurance Association of Kenya (BAK)
Bancassurance Association of Kenya was formed and registered in 2016 as a results of the Kenya Bankers Association and the Financial Institutions amalgamation.
Bancassurance Association of Kenya is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel. Member companies include depository institutions of all sizes, their broker/dealer and mutual fund subsidiaries, third-party marketing companies, product manufacturers and firms providing products, technology or services to support these enterprises.



Our Vision
The vision of BAK is to serve as the thought leader and voice of the industry for bank and credit union investment services, wealth management programs and industry partners.
Our Mission
BAK’s mission is the inspire and support member firms and financial professionals within the dedicated community of banks, credit unions, and industry partners focused on providing best-of-class, holistic life planning through wealth management, technology, investment, and insurance solutions.
Conferences & Events
We provide opportunities to specific groups of bank insurance and securities industry executives to meet, network, and learn.
Our Members
At BAK, our members represent a network of dedicated professionals and organizations committed to advancing financial excellence. Each member brings a wealth of expertise, industry knowledge, and a shared vision for innovation in financial services. With access to exclusive resources, tailored industry insights, and strategic networking opportunities, BAK members are empowered to elevate their performance and drive impactful change within their organizations.



















Let’s Connect and Elevate Your Success
Have questions or need guidance? Our team is here to help. Reach out today, and discover how BAK can support your goals.
Latest News
Stay informed with the latest updates from BAK and the financial services industry. Our News section brings you insights into market trends, regulatory changes, and financial innovations shaping the future. Here, you’ll find expert analysis, thought leadership articles, and BAK’s latest achievements, all crafted to keep you ahead in a rapidly evolving landscape.
Notice of the 4th BAK Annual General Meeting
NOTICE IS HEREBY GIVEN OF THE FOURTH ANNUAL GENERAL MEETING...
Read MoreBAK Executive Council Election – 2023
Bancassurance Association of Kenya executive council election will be held...
Read MoreBAK 2nd Conference Moments
Relive the highlights of BAK’s 2nd Inaugural Conference, held in the beautiful coastal city of Mombasa. This landmark event brought together industry leaders, financial experts, and key stakeholders for a series of insightful discussions, workshops, and networking sessions.








