About Us

Bancassurance Association of Kenya

We are dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel.

Bancassurance Association of Kenya (BAK)

Bancassurance Association of Kenya was formed and registered in 2016 as a results of the Kenya Bankers Association and the Financial Institutions amalgamation.

Bancassurance Association of Kenya is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel. Member companies include depository institutions of all sizes, their broker/dealer and mutual fund subsidiaries, third-party marketing companies, product manufacturers and firms providing products, technology or services to support these enterprises.

Our Vision

The vision of BAK is to serve as the thought leader and voice of the industry for bank and credit union investment services, wealth management programs and industry partners.

Our Mission

BAK’s mission is to inspire and support member firms and financial professionals within the dedicated community of banks, credit unions, and industry partners focused on providing best-of-class, holistic life planning through wealth management, technology, investment, and insurance solutions.

Conferences & Events

We provide opportunities to specific groups of bank insurance and securities industry executives to meet, network, and learn.

Executive Council

The BAK Executive Council is the driving force behind our mission to deliver excellence in financial services. Comprised of seasoned professionals and industry leaders, the council provides strategic guidance, innovative ideas, and visionary leadership. Together, they shape our direction, ensuring we remain at the forefront of the financial sector while fostering growth and creating value for our members and partners.

BAK Provides Unique Value by

Connecting executives across the insurance, investment, and bank channel sectors of the financial services industry.
Facilitating collaboration and networking between leaders from depository institutions and the firms that provide products and services that enable business performance and growth.
BAK showcases innovations, thought-leadership, and best practices while providing business intelligence, research, and education that helps our members make better-informed business decisions.

Our Objectives

To be a non-profit association of Member companies off Kenya’s Bancassurance sector.
To provide a central forum for Bancassurance sector interests, and to serve and represent those interests.
To establish and maintain close contact with the government, sector regulators and to work with other recognized associations to responsibly co-ordinate the welfare of the Bancassurance players with national interests.
To collect, collate and circulate statics relating to or affecting the interests of the Society’s Members and to provide information and advice on such interests.
To decide on and obtain uniformity of standards, priorities and policies on all matters common to the business of the Society’s Members.
To establish, defend and promote the industry’s public image by conduct, information, exhibition, media, publicity, or other appropriate means.
To uphold best practice through continuous consultations with industry stakeholders with a view to understand and fulfill evolving needs.
To encourage competition: The Society and its Members remain at all times respectful of the healthy competition which exists amongst Members.
To issue periodical newsletters, bulletins or magazines and publish books, pamphlets or other literature on matters of interest to the Society's Members and to the Bancassurance sector.
To maintain close co-ordination and liaison with the Insurance Regulatory Authority ("IRA"), the Central Bank of Kenya ("CBK") and other regulators, the Association of Kenya Insurers ("AKI"), all financial institutions, management or educational institutions, Universities, Federation of Kenya Employers ("FKE"), Kenya Association of Manufacturers ("KAM") and such other organizations for realizing the objects and purposes of the Society.
To acquire, either by purchase, lease or otherwise, any property for the benefit of the Society, and also to sell, let, mortgage or charge or otherwise deal with, or dispose of, property belonging to the Society.
To act jointly by federation, affiliation or otherwise with any organization having similar or kindred interests.
To establish and operate such county or other branches as may from time to time be deemed necessary.
Generally, to do all and any other thing that may be necessary or relevant for the realization of the objects and purposes of the Society directly or indirectly.
To do all and such other things as are incidental or conducive to the attainment of any or all of the above objects.
To raise and maintain a common fund by means of fees, donations, levies or subscriptions to be used and applied for carrying out these objects.

BAK 2nd Conference Moments

Relive the highlights of BAK’s 2nd Inaugural Conference, held in the beautiful coastal city of Mombasa. This landmark event brought together industry leaders, financial experts, and key stakeholders for a series of insightful discussions, workshops, and networking sessions.